During the preliminary round, the promotion stand is set up in Bell Centre, Montreal. For the final days of the tournament, the stand moves to Air Canada Centre in Toronto.

At the stand one can find flyers that include a postcard - or more precisely a letter to Santa. By filling in all necessary information and sending the letter back to Finland by end of March 2015 one can participate in the raffle.

The draw will be carried out in May. The lucky winner will be contacted personally during summer, well in advance to organize a few days off work or school next January and to choose whom to take on board to Helsinki.